GROSVENOR RE-WRITES THE RULES WITH LIVERPOOL ONE
GROSVENOR today unveiled Liverpool One, the new brand for its £900million retail-led regeneration of Liverpool city centre.
The new brand heralds a major transformation of the city’s retail, leisure and residential offer for both the people of Liverpool and visitors to the city. The announcement also celebrates the development’s early success in attracting John Lewis and Debenhams as anchor stores, as well as a first-class leisure anchor (details of which are soon to be announced). In addition, all of the MSUs are under offer or in solicitor’s hands and the leasing is now entering a new phase.
The central concept behind Liverpool One is the idea of ‘New Rules’. The foundation of ‘New Rules’ is an attitude of fresh thinking – a belief mirrored by the development’s innovative approach to regenerating the city centre. With its use of existing street patterns and some original buildings, together with 30 new buildings, the development will create new and modern spaces in which to live, work and play. Liverpool One offers a rich contribution to city life, and is far removed from typical covered shopping malls.
The ‘New Rules’ are the driving force behind Liverpool One, and describe Grosvenor’s philosophy in creating the development. Six core rules will be launched at BCSC. They are: Make new rules, Involve everyone, Love the city. Think big, Create more, and Be best. The rules, however, are fluid and have the ability to change and evolve as the development progresses.
Ayo Daramola-Martin, Marketing Director at Grosvenor, said: ‘As a brand, Liverpool One is powerful, flexible and true to the unique spirit of Liverpool. Its confident and multi-faceted nature, and the ‘New Rules’ thinking behind it, are indicative of the huge impact this ground-breaking development will have upon the city.’
Ann Humphries, Retail Development Director at John Lewis, added the department store’s endorsement: ‘John Lewis’s multi-million pound investment demonstrates our confidence in what Liverpool One will bring to the city.’
Liverpool One comprises six distinct districts, 30 individually designed buildings, 1.6 million sq ft of retail space, a 14 screen cinema, 230,000 square feet of restaurants, cafés and bars, together with more than 450 new apartments, two hotels, offices, a revitalised five acre park, and new public transport interchange.
Liverpool One is being delivered by The Paradise Project, the development vehicle created by Grosvenor and its investment partners. The Paradise Project is responsible for regenerating 42 acres of the city centre creating new shops, leisure and living facilities. The Paradise Project will create 3,000 construction jobs and 4,000 permanent jobs for the local community once Liverpool One is completed, as well as providing training for young people and opportunities for local businesses. Through the formation of a charitable foundation, The Paradise Project is also supporting local organisations involved in the relief of poverty, the advancement of health, and education for people from all walks of life in and around Merseyside.
Cllr Mike Storey, Leader of Liverpool City Council, commented: ‘Liverpool One is critical to Liverpool’s re-emergence as a premier European city. The brand needed to be able to get that message across in a strong and confident manner, and at the same time, reflect the adaptable and inclusive nature of the development, which is for everyone. Liverpool One manages to achieve both these tasks.’
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Find out more about Liverpool One www.liverpool-one.com
For further information, please contact Nick Thornton or
Carmel Mulhall at Klein O’Rorke on 020 7101 7438/7 or email firstnamelastname@kleinororke.com.
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