Liverpool One will rid the city of its troubled legacy
THE naming of the £920m Grosvenor project as Liverpool One will help the city finally shake off the shackles of its troubled 1980s legacy.
That was the view last night of Liverpool's regeneration director, Charlie Parker, as the new name for the Paradise Street project was announced yesterday at an event in Belfast.
The name has emerged after almost a year's research and discussions and was only selected after the chairman of Grosvenor, the Duke of Westminster, gave it his blessing.
The name is destined to become a major talking point as people in the city mull over the choice of what at first seems a simple name.
Grosvenor refuse to reveal how much they paid international branding consultants Wolff Olins for their work, but it is understood the final bill runs into thousands of pounds.
The chairman of Wolff Olins, Brian Boylan, took a personal interest in the project.
Grosvenor is said to be delighted with the initial response to the name for its showpiece shops, hotels and leisure development across 42 acres of Liverpool city centre.
Mr Parker, who was in Belfast for the annual conference of the UK's major shopping retail body, the British Council of Shopping Centres, welcomed the branding.
As well as the name it includes a set of "rules" that will be used as a signpost for the project from now on.
By Larry Neild and Samantha Parker, Daily Post
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